“My Chinese name has the word ‘sweet’ in it – Leong Sweet Yee”, she smiles and says. Young entrepreneur, Leona Leong, transformed her love for sweets into a social enterprise, Aii, which packages sweet candies by employing the hearing-impaired. Starting her enterprise with only $2,000 and zero manpower was not the first challenge she took up, and is certainly not the last! A go-getter since her childhood, she is a self taught business woman. See how she learnt ‘sign language’ and set up her business from scratch while making a difference to many lives around her. Catch her story here on 26 Feb 2013.
Leona Leong has grand hopes for her candy packaging company–to provide jobs for future generations of the hearing impaired. But as a young and inexperienced entrepreneur, Leona lacks the know-how to sweeten her business deals. Food supplier CEO Nicholas Ng teaches her a thing or two about the food retail business. Watch the full episode on Channel NewsAsia on 10 March 2013 at 10 30 PM.